Teams making monthly budget calls with 40–70% attribution blind spots typically misdirect £50,000–£150,000 of spend a year. You're already paying for the gap — quietly, every quarter.
ATTRIBUTION CLARITY WORKSHOP
Walk into your next board meeting with attribution you'd stake your budget on.
Two days with the team that rebuilt attribution for Android Authority. We map every touchpoint, name every gap in pounds, and hand you a written architecture spec your team can build from — with us or without us.
Typical mid‑market B2BAverage
0/ 100
Of 8.4 touchpoints per closed deal, most teams can trace ~3. The other 5.4 are guesswork.
Paid searchTracked
Organic referralPartial
Dark socialUntracked
Direct / UnknownEstimated
Yours could be worse. We'll find out.
RealTruck
Wasted spend is your most expensive line item.
Every quarter you present an attribution slide you don't fully believe. One pointed question from the CFO and the gap is visible to the whole room.
Most teams brace for a six-figure CDP rebuild. Sometimes that's the answer — just as often the gap closes with targeted fixes. Spending six figures before anyone's scoped it is how you get a second broken stack.
We don't build dashboards — and we won't rebuild what isn't broken. We fix what your numbers actually need.
Most agencies bolt a reporting layer onto a broken foundation. We work backwards from the decision you need to make — then do the smallest thing that produces a number you can trust. Sometimes that's a few targeted fixes; sometimes it's a full build. The Workshop tells you which.
- Phase01
Attribution Clarity Workshop
Map every touchpoint, identify every gap, design the data model that reflects the actual buying journey.
- Phase02
The Fix — sized to the problem
Sometimes a handful of targeted fixes your team ships in a fortnight — tag firing, identity stitching, a corrected model. Sometimes a full build: CDP, warehouse, pipelines. We scope it to what the gaps need, never to the maximum.
- Phase03
Activation & Ongoing
Audience activation, monthly attribution reporting, ongoing optimisation. Every month the data gets sharper.
Proof
Custom CDP built from scratch. Google BigQuery + a proprietary event collection SDK + HighTouch for audience activation. Every revenue touchpoint traceable to a source. 20M+ monthly visitors.
Ongoing analytics layer across a full marketing site rebuild. BigQuery data warehouse, GA4 + HubSpot connected, monthly attribution audits.
Programme-scale CDP rebuild replacing a proprietary call-attribution platform with an AWS-based architecture.
Start with the Workshop, not the infrastructure.
Two days. We map every touchpoint, name every gap, and hand you a written architecture spec your team can act on. £4,000 — and if you bring us in to do the work we scope, every pound comes off it.
3 workshops a month — Dewey runs each one£4,000Effective cost: £0 if you bring us in to do the work.
| Current Stack Audit | £1,200 |
| Full Touchpoint Map | £1,500 |
| Attribution Gap Analysis | £900 |
| Recommended Data Model | £1,800 |
| Infrastructure Build Scope | £600 |
| Written Architecture Spec | £1,000 |
| Bonus: 90-Day Quick-Win Plan | £600 |
| Bonus: Board-Ready Attribution Template | £300 |
| Bonus: Stack Comparison One-Pager | £300 |
Total value£8,200
Your investment£4,000
You save£4,200
If we don't identify at least two attribution blind spots you weren't previously aware of — the Workshop is free.
Common questions
