Drewl thinking
Resources
Practical guides, original thinking, and tools for teams building better digital experiences.

Is Your CDP a Decision Engine or a Filing Cabinet? Three Tests

B2B Marketing Attribution Is Broken (Here's the Fix)

Headless WordPress for Marketing Teams: Scaling Without Losing Editorial Workflows
Stop choosing between agility and performance. Learn how Headless WordPress upgrades your CMS while keeping the editorial workflow you love.

Is Your Digital Agency Holding You Back? The High Cost of Vendor Lock-In
Is your digital agency holding you back? Learn to spot the signs of vendor lock-in and how to escape rigid websites with composable architecture.
All Resources

Harness User Experience to Transform Your Marketing
A practical guide to finding what blocks visitors from understanding, trusting, or acting on a high-intent page.
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Dimitri Novikov on the Simple Framework Behind Every Great Product
Dimitri Novikov explains how 3 simple questions form a consistent and repeatable methodology for successful product design.
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Brand Inconsistency Hurting Your Conversions? Why You Need a Component-Based Design System
Is inconsistent branding hurting your conversions? If your users face a disjointed customer experience, a component-based design system might be the single source of truth your team needs.
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Power Up Your Data Strategy With Personalised Insights
Data & analytics are an essential part of how brands understand their audiences and deliver personalised experiences. However, before you can use data to make sense of your users, you first need to make sense of your data.
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Lost in Translation: The Vision to Development Gap
How does a misalignment between strategy and development affect your business? And how can you build a site that truly serves your vision?
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Personalising Interactions with Data Insights
With the current advances in analytics and personalisation tools, brands have the ability to deeply enhance user experiences and boost their engagement, conversions, and retention.
Read guideDesigning for Humans (with Dimitri Novikov)
In this episode, designer Dimitri Novikov shares his framework for creating purposeful and practical products that solve real-world problems.
Listen to podcast
Reducing Your Time to Market with Composable Development
Discover how composable development can reduce your time to market and enable greater flexibility and agility
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Enhancing Scalability with Composable Web Development
Discover how Composable architecture allows companies to scale successfully by giving them a flexible foundation that supports their growth.
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