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User Experience

We create experiences that embody your brand, engage your audience, and increase conversions.
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What sets us apart?

We align ourselves with your company values and your audience's needs, allowing us to turn digital interactions into memorable experiences that set you apart from the competition.

As part of our commitment to superior user experience, we use a component-based approach to design. 

We create design systems built to the specifications of your brand and your users.These can be easily implemented into new content, pages, and even new sites while maintaining your brand’s distinctive look and feel. 

This leads to: 

  • Faster time to market
  • Highly consistent UX 
  • Flexible and agile growth

User Persona Research

Based on demographic and psychographic data and analytics, we establish clear user personas and use them to build purposeful, focused user experiences.

Wireframing

Through wireframing, we explore how UX concepts work for both brands and users. Testing potential solutions this way lets you provide input in the ideation stage and leads to a more efficient design process and a refined final product.

Competitor Analysis

Analysing your competitors lets us find ways to make you stand out in your niche. We can find opportunities they might have missed and assess what benchmarks need to be surpassed.

User Flows

Using heatmaps and analytics, we evaluate the routes users take through your sales funnel and identify which sections need to be optimised for better retention and conversion rates.

Prototyping

Feedback and user testing are integral to our design and development process. Prototype versions let us spot useability issues early as well as give you an idea of the direction the project is headed before committing to a final product.

Interactivity & Animation

For a truly delightful user experience, we ensure that your site feels responsive and engaging to interact with. We design performance-optimised animations and microinteractions to add that little bit of “spice” that makes your brand stand out.

Want to transform your digital experience?

We’re sure you have questions. A 30 minute discovery call gives us a chance to learn about your specific needs and where drewl can fit in.
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