Innovating UX for professional networking

Atomic Design: Our UX Particle Accelerator

But to keep pace with our ambitious timeline, we’d need to go even faster. So we unleashed our not-so-secret weapon: the atomic design system.

We started with a complete audit of their existing product before working with Amplifidor’s team to concoct an enhanced look and feel that fully encapsulated their brand. Next, we got to work planning the UX architecture, consolidating user research and product goals into a structure of user flows and journeys.

For the final step we preheated the oven, and cooked up one of our signature dishes: the atomic design system. This system gave us the dexterity to rapidly mould, adjust, and shape our designs.

With reusable component libraries, everything, from minor tweaks to producing prototypes or building new pages from scratch, was done in record time. This ability to ideate at speed was a crucial part of the collaborative process, allowing us to rapidly iterate on ideas and experiment in new directions without losing momentum.

But it doesn’t stop there! The atomic design system also gave Amplifidor a foundation for scalable growth. With a composable design palette in place, they can rapidly create new pages or modify their existing content, giving their platform the means to evolve and expand without technical limitations.

Balancing Act: Information Density vs. Visual Appeal

Amplifidor’s platform is like a buffet of information – delicious, but potentially overwhelming. Our challenge was to serve up this feast of data in a way that wouldn’t give users indigestion.

Crafting this equilibrium was crucial to achieving a successful product delivery that met the needs of their users. 

As a professional networking platform, Amplifidor’s target audience would be looking for:

• Efficient information architecture that gives them the key facts at a glance

Paired with:

• Easy access to more detailed information
• Intuitive navigation of that information

With this in mind, we got to work on the visual architecture. Through a process of strategising, prototyping, and testing, we painstakingly fine-tuned the design into a sleek, balanced platform where users can get the gist at a glance and easily delve deep into the data.

Multiple User Journeys: Choose Your Own Adventure

Here’s where things got really interesting.

Amplifidor wanted to cater to three distinct user types: 

• Brands
• Influencers
• Agencies.

Each would have different needs and priorities when using the site and would require their own separate account types, options, and dashboards. 

We put together user personas for each role, considering their motivations, needs, and pain points. Using these personas we assembled a contextualised UX architecture with precisely adapted interfaces, experiences, and journeys for each segment. 

The Grand Finale

Harnessing the power of atomic design, we concocted a platform that is flexible, scalable, and built to evolve at the speed of the startup world. With a tailored and refined UX architecture, Amplifidor has the means to reach their audience where it matters most

In the end, we delivered a UX design that hit all the right notes, and Amplifidor got a platform that’s as functional as it is fabulous, ready to revolutionize the world of influencer marketing.