EnterpriseDithering and retro shading for web design
Enhancing Core Web Vitals and User Retention with migration to a Headless CMS.
Android Authority is an online technology publication focusing on consumer electronics and digital services and providing news, reviews, and how-to’s.
Services:
Enterprise
Headless
UI/UXTech Stack:
Bounce rate reduction
7%
Performance boosts
2x - 6x
Faster First Contentful Paint
73%
Faster Largest Contentful Paint
74%
Android Authority’s website was failing to hit crucial performance metrics and, as a result, their SEO and user experience was suffering. Deciding that it was time for an overhaul, they came to us for help reworking their website.
With this site rework, Android Authority’s goal was to streamline their website for better performance and UX. In particular, they wanted to improve the site’s mobile experience.
By boosting load speeds and refining the mobile experience, they would not only improve engagement, retention, and brand impressions, but they’d also be improving their SEO rankings.
Our Approach
With Android Authority feeling the need for speed, we set out to fine-tune the site for optimal performance across all devices. To do this, we needed to redesign the frontend, making it light-weight and optimised for fast load times, paying special attention to mobile compatibility. And, since SEO was a priority, we focused on targeting Google’s Core Web Vitals benchmarks.
As well as addressing the performance issues, we also wanted to give Android Authority a more flexible and scalable architecture. By introducing an element of composability to their architecture, we could make it easier for Android Authority to expand as any future upgrades could be implemented rapidly.
The Solution
We built Android Authority’s new site as a Progressive Web App (PWA) running on a Headless WordPress CMS architecture.
- Progressive web app
Building the site as a PWA meant we could implement a range of performance improvements to make the site light-weight and lightning-fast. As a Progressive Web App, Android Authority’s site was also highly optimised for mobile devices with rapid load times and app-like functionality.
- Headless Content Management
To further enhance the new website, we migrated Android Authority from monolithic WordPress to a Headless WordPress CMS. By keeping the WordPress backend, they could retain the familiar, intuitive editorial experience of WordPress while letting us create a more flexible, performance-focused frontend using React.
This new CMS also gave Android Authority a composable architecture meaning they are better equipped to scale and expand in the future.
Results
Performance Results:
- 7% bounce rate reduction
- 2x – 6x performance boosts across desktop and mobile
- 73% faster First Contentful Paint
- 74% faster Largest Contentful Paint
Composability:
Android Authority’s new CMS not only led to significant performance improvements but the new framework gave them greater composability and scalability. Authority Media, the parent company of Android Authority, later approached us for help rebuilding their SoundGuys website. With the ability to reuse components from Android Authority’s site, we built the new site in only 2 months (compared to the 8 months it took for Android Authority).
Book a 30-min Introduction Call
Let's jump on a quick intro call We'll break down your project, and pinpoint exactly how we can help.
Natalie Chan
Marketing Director, Kadence
"I really love the design and appreciate how quickly the Drewl team understands our needs. From the moment we switched to working with them, it was clear that they grasped our vision right away, making the collaboration seamless and enjoyable."
