Personalising interactions with data insights

Luca Reale

Content writer

Guides

Data & Analytics

Personalising Interactions with Data Insights

November 18, 2025Last Updated: November 18, 2025

We’ve seen first-hand just how impactful a data-driven approach can be for maximising personalisation potential. With the current user experience climate along with advances in analytics and personalisation tools, brands have the ability to deeply enhance user experiences and boost their engagement, conversions, and retention.

But to get the complete picture of just how important personalisation is, we have to look at the numbers:

71% of users expect personalised experiences when they interact with brands.
60% of consumers say they would become repeat customers after a personalised shopping experience.
Personalisation leads to an average 10-15% increase in revenue.
69% of business leaders are increasing their investment in personalisation.

How Data Insights Enhance User Experience

Identify points of friction: Monitor user behaviours to spot drop-off points and analyse patterns to pin down the root cause of the issue.
Dynamic personalisation: Integrate data & analytics with personalisation tools to create hyper-individualised experiences that dynamically respond to users.
Conversion Rate Optimisation: Analysing data from conversion funnels allows you to fine-tune interactions to boost conversion rates.
Continuously iterate: Data integrations give you the ability to continually refine experiences based on granular views of user behaviour.

How we help

In our experience, many companies find that getting their personalisation up and running is easier said than done. Common challenges include difficulty in effectively implementing personalisation tools, collecting accurate data, and unifying data sources.

At Drewl, we understand the importance of data integration for personalised experiences, as well as the potential complexity involved in successfully implementing data tools.

With this in mind, we offer consulting and technical services to help you get up and running easily. We can help you with your personalisation strategy, seamlessly integrate the right tools into your tech stack, and get all the elements synergising together for dynamic, powerful personalisation.

Get in touch today and start powering up your personalisation!

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